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Evidence shows that most children in trouble are trapped in a cycle of disadvantage:

* they come from the poorest families and communities
* they have the poorest educational experiences
* they are more likely to suffer ill health and substance abuse.

Most children are not troublesome. They attend school, take part in activities and many volunteer in their communities.

Despite this, society has the perception that children are responsible for a significant amount of antisocial behaviour and crime and are becoming increasingly intolerant.

Society is demonising its young people.

This is one of the videos of the campaign