Alejandro@Oxford

Yesterday, I went to the BBC Proms. Walking back home with my partner and her brother we passed the British Natural History Museum. A big orange banner said in big letters “ADMISSION FREE”. I’ve seen this banner in another museum, Tate Modern perhaps? In the morning I had been listening to the free audiobook of Chris Anderson’s new book “Free: The Future of a Radical Price” (you can download on the Anderson’s blog or via iTunes, I did the second; and/or buy the atoms version on Amazon). I linked the banner and Anderson’s book quickly and I said to myself: “UK museums are using the free economic model since very long. They offer free their collections to get people into their exposition and buy their products. They are very good at it!” And indeed, I think this is a model all other museums should start exploring seriously. You give free an information product i.e. collection to get people buy eventually in many occasions another information product e.g. expositions, books, cds…and even atom products e.g. cups, postcards…