Jon Worth, a “web political communicator” friend of mine, wrote a couple of weeks ago about the ecosystem of political Euroblogs’. What’s an Euroblog? It is a blog about the EU, so a political euroblog is, obviously, about EU politics.

He basically divided all EU politics blogs in three existing levels:

Triangle of Euroblogging

What is the question mark at the top of this system? For Jon, this could be filled by a combination or a derivation of three types of sites: the PolitikPortal.eu type – a free daily news roundup – , the EuroBrussels type – having the information the people want – , the Bloggers4Labour type – bringing together several people writing about the same. He then asks…

is there anyone out there who wants to give me a hand to turn any of that into reality?

Jon places Euractiv’s Blogactiv in the category of Blog Platform, so putting it under the top-of-the-pyramid question mark, but the combination of Euractiv & Blogactiv is in fact the combination of those three websites – free daily news, information people wants (e.g. dossiers) and the gathering of people around a blog discussion on EU issues (look at the top “create your blog”). So, I am not completely sure there is a question mark there, I think he is making an artificial disaggregation of the Euractiv platform to fill the categories.

Is there a void to fill in? Perhaps not in categorical terms, but in quality terms, more websites doing it better with better integration of the information. I would even dare to say, that the void is not in Web 2.0, but in Web 3.0 (the semantic web), that is, in giving a meaning to the information aggregated. What is the point of having hundreds of contributors, thousands of news items that people are potentially interested in, if you are only using a tiny part of it, because the rest doesn’t have any meaning beyond a small contextual space. A website that gives meaning and broad context to all this information on EU politics and policy-making will indeed fill a very, very empty space.

My two cents.

UPDATE: If you are interested, follow the comments section of Jon’s post, the discussion is quite interesting.


12 Responses to “Blogging Ecosystem: Political Euroblogs”  

  1. 1 Jon Worth

    The problem with Euractiv / Blogactiv is that it’s a closed system – you have to blog on Blogactiv to get anyone to read what you write. They don’t syndicate from anywhere else. That’s very much different to Politikportal or Bloggers4Labour…

  2. 2 Alejandro

    Yes, that’s indeed a major difference that I overlooked. I also now see that the comments on this post are very interesting.

    In any case, I still think that simply aggregating and selecting Euroblogs would be half of the job done. To find a system to give meaning to this amount of information in an semi-automatised way could offer a very good service, but probably I am just being difficult.

    By the way, i have corrected the paragraph personally directed to you, for, unintentionally, it seemed to me a bit patronising.

    Hope the collaboration with other people gives its fruits.

  3. 3 Pierre-Antoine Rousseau

    Hey Alejandro,

    Nice critical article. However, I can confirm you that Euractiv and Blogactiv are two different companies with two different models.

  4. 4 Obviously Independent

    How about advertisements? And can a blogger write about his own company?

    Blogactiv is an advertising-supported initiative, so ads appear on the site. If you would like to advertise on or sponsor Blogactiv, please contact blogdirector(at)euractiv.com.

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Alejandro Ribo-Labastida, DPhil student, Oxford Internet Institute