Blogging Ecosystem: Political Euroblogs
20 Comments Published by Alejandro February 27th, 2008 in *OIINEWS, Blogging, EU, PoliticsJon Worth, a “web political communicator” friend of mine, wrote a couple of weeks ago about the ecosystem of political Euroblogs’. What’s an Euroblog? It is a blog about the EU, so a political euroblog is, obviously, about EU politics.
He basically divided all EU politics blogs in three existing levels:

What is the question mark at the top of this system? For Jon, this could be filled by a combination or a derivation of three types of sites: the PolitikPortal.eu type – a free daily news roundup – , the EuroBrussels type – having the information the people want – , the Bloggers4Labour type – bringing together several people writing about the same. He then asks…
is there anyone out there who wants to give me a hand to turn any of that into reality?
Jon places Euractiv’s Blogactiv in the category of Blog Platform, so putting it under the top-of-the-pyramid question mark, but the combination of Euractiv & Blogactiv is in fact the combination of those three websites – free daily news, information people wants (e.g. dossiers) and the gathering of people around a blog discussion on EU issues (look at the top “create your blog”). So, I am not completely sure there is a question mark there, I think he is making an artificial disaggregation of the Euractiv platform to fill the categories.
Is there a void to fill in? Perhaps not in categorical terms, but in quality terms, more websites doing it better with better integration of the information. I would even dare to say, that the void is not in Web 2.0, but in Web 3.0 (the semantic web), that is, in giving a meaning to the information aggregated. What is the point of having hundreds of contributors, thousands of news items that people are potentially interested in, if you are only using a tiny part of it, because the rest doesn’t have any meaning beyond a small contextual space. A website that gives meaning and broad context to all this information on EU politics and policy-making will indeed fill a very, very empty space.
My two cents.
UPDATE: If you are interested, follow the comments section of Jon’s post, the discussion is quite interesting.
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Alejandro Ribo-Labastida, DPhil student, Oxford Internet Institute

The problem with Euractiv / Blogactiv is that it’s a closed system – you have to blog on Blogactiv to get anyone to read what you write. They don’t syndicate from anywhere else. That’s very much different to Politikportal or Bloggers4Labour…
Yes, that’s indeed a major difference that I overlooked. I also now see that the comments on this post are very interesting.
In any case, I still think that simply aggregating and selecting Euroblogs would be half of the job done. To find a system to give meaning to this amount of information in an semi-automatised way could offer a very good service, but probably I am just being difficult.
By the way, i have corrected the paragraph personally directed to you, for, unintentionally, it seemed to me a bit patronising.
Hope the collaboration with other people gives its fruits.
Hey Alejandro,
Nice critical article. However, I can confirm you that Euractiv and Blogactiv are two different companies with two different models.
How about advertisements? And can a blogger write about his own company?
Blogactiv is an advertising-supported initiative, so ads appear on the site. If you would like to advertise on or sponsor Blogactiv, please contact blogdirector(at)euractiv.com.
Many webmasters try to use articles from available message directories to make visitors to their website and make some money. This is mostly important for those who have just begun working as an affiliate for individual companies and do not yet have any support, yet need to improve small niche internet sites to visitors to their internet site so that they can start making gross.
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